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How to Market Your Small Business

Introduction to Small Business Marketing For the entrepreneur or small business owner, marketing is a matter of determining demand, matching a product or service with customer needs, and promoting...

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What is a Business Plan Used For?

A business plan is a tool with three basic purposes: communication, management, and planning. Communication As a communication tool, it is used to attract investment capital, secure loans, convince...

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Why Write a Business Plan?

A business plan precisely defines your business, identifies your goals, and serves as your firm’s resume. The basic components include a current and pro forma balance sheet, an income statement, and a...

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How to Write a Great Business Plan

Reading the entire text of this document is the first step in preparing your great business plan. There are two basic reasons for preparing an extensive business plan. First, it requires the...

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